History as the pitch
Super Bowl XVI, WrestleMania III and the 1994 World Cup all happened in Pontiac. The timeline puts 2028 next to them, which sells the ambition in one glance.
← All work
Festival · Community
America's Spring Canvas Festival
A festival two years away, with a site that makes it feel inevitable.
This is the live site. Scroll and click inside it, or switch to the phone view.
The briefWhat they needed
America's Spring Canvas Festival is a four-day festival planned for Memorial Day weekend 2028, built around food, art, music, competition and a year-round conflict-resolution campaign.
Two years out, the site has to win over sponsors, exhibitors, vendors and an audience for an event nobody has seen yet. It also has to grow into ticketing and registration later without being rebuilt.
The buildWhat I built
- Multi-page site: mission, food, arts, entertainment, attractions and news
- Live countdown to opening day
- Timeline connecting the city's history of world-stage events to 2028
- Email sign-up for festival updates
- Sponsor, vendor and exhibitor interest forms
- Page for a 50,000-player Rock Paper Scissors tournament
- Self-serve admin so the team can post updates
- Phase 2 in progress: ticketing and registration built to scale
DetailsWorth noticing
Urgency without a ticket
There's nothing to buy yet, so the countdown and the update sign-up do the work a ticket button normally would.
Built in phases
Phase 1 gets the festival public and collecting sponsors now. Ticketing plugs into the same site later instead of starting over.
IdentityLook and feel
The colors and type chosen for this brand.
Canvas yellow
#FDD10AStage black
#0E1618White
#FFFFFFTHE CANVAS OPENS INOswald
Four days · Eight stagesPoppins
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